Exam - Question two re-write
Name - HOT SPOT NEWS
This name is catchy and sounds like a slang expression which would attract the youth based audience
The idea of "spot" is due to this news broadcast being shown at the same time every day, therefore allocating this channel a specific spot / slot which would become known by the youth generation
The idea of "hot" demonstrates that the news channel will only include the hottest and interesting news stories which would therefore appeal to the youth generation, making this new channel popular within their age group.
Duration - 6:45 PM - 7:00 PM everyday
This time is mid evening and a suitable broadcast tune as it is when most teenagers are sat down and relaxing watching the television, so by broadcasting the news show at this time would therefore mean that it would attract a wide amount of viewers who are young and youthful.
The time of the show is only 15 minutes, I chose such a short amount of time as I believe it would keep the attention of the youthful viewers and would be short enough for the news stories to be actually watched and listened to, allowing the youth generation to then have an idea about the news.
Studio Design
The studio will be pure white and be made up of modern furnishings such as sofas and coffee tables filled with apple gadgets rather than desks and office chairs made up of note pads, as by having such modern furniture and gadgets it would give away a relaxed appeal which would draw in the attention of the youthful generation as they would therefore view the news as more of an enjoyable programme rather than a typical boring broadcast. I will have the use of bright lighting which would make the presenters skin tones look immaculate and the studio to be easily visible and clear.
In the background of the studio I will have a digital screen showing images that the viewers have sent in via social media, this would create a personal relationship and the idea of fun as it would allow the youth audience to get involved and therefore watch the news to view if their image had been shown, so by doing this is helps to get more youths viewing the news.
Use of media throughout the broadcast
Live footage
VOX pops
Interviews
All the above will be used to add variety to the news channel so that the broadcast never get repetitive or boring.
Presenters
There will be a male and female presenter, with one being a celebrity and one being a usual presenter, this would attract the youth audience as many would view the news to watch the celebrity present the news, this would also bring in entertainment to the news which would take away the typical boring and serious stereotype news has.
The presenters will also show alot of emotion to reveal that the channel is non bias and un-serious, this would make the youth generation interested in the news channel because they would view it as a television programme rather than the news.
Both presenters will be dressed in formal smart, and dressed in the hottest fashion trends allowing viewers to get fashion ideas, which would help to draw in the attention of many female youths.
News Type
Hard news
- 5 minute war based story or violence based
-2 minute on the headline story involving continuity or seriousness
-3 minute on a government / political based story
-1 minute on story based on closeness to home
Soft news
- 3 minute update on celebrity news, fashion trends and the hottest celebrity instagram uploads and tweets.
( 1 minute on opening and ending sequence and news credits)