Important definitions

Continuity- carries on with a story that is already in the news

Familiarity – to do with people or places close to home

Elite persons – to do with a famous or important person

Negativity – bad news or suffering

Conflict – to do with war or fighting or argument

Unexpectedness – a sudden or unusual event

Personalisation – a story that has a human interest angle or can be shown through how it affects a person

Example news story / headline involving all of the above - Mental riots continue to grow into mass hysteria in Ruislip as local gang leave 20 people with gun related injuries and 1 dead, after David Beckham claims Ruislip to be the worst area to live.