What are news values? - News values are sometimes called news criteria, these values determine how much prominence a news story is given by a media outlet, and the attention it is given by the audience.

The media researchers Galtung and Rudge came up with these varied values used to give news its agenda and what kind of attention and audience would give a news piece.

News Value	Description
Negativity	Bad news - involving death, tragedy, bankruptcy, violence, damage, natural disasters, political upheaval or simply extreme weather conditions - is always rated above 'positive' stories (royal weddings, celebrations etc)
Closeness to home (Proximity)	Audiences supposedly relate more to stories that are close to them geographically, or involve people from their country, or those that are reported that way(eg '12 Hong Kongers aboard Australia Crash Plane'). News gatekeepers must consider carefully how meaningful a story will be to their particular audience
Recency	Newspapers are very competitive about breaking news - about revealing stories as they happen. 24 hour news channels such as CNN and BBC World also rate this value very highly. However, as we have seen with the events of September 11, stories may take a while to develop, and become coherent, so recency is not always the best value to rate.
Currency	This is almost opposite to recency, in that stories that have been in the public eye for some time already are deemed valuable. Therefore a story - for instance about the abduction and murder of a child - may run for weeks and weeks, even if nothing new really happens.
Continuity	Events that are likely to have a continuing impact (a war, a two week sports tournament) have a high value when the story breaks, as they will develop into an ongoing narrative which will get audiences to 'tune in tomorrow'.
Uniqueness	'Dog Bites Man' is not a story. 'Man Bites Dog' is. Any story which covers a unique or unusual event (two-headed elephant born to Birmingham woman) has news values
Simplicity	Obvious, but true. Stories which are easy to explain ('Cat stuck up tree') are preferred over stories which are not (anything to do with the Balkan or Palestinian conflicts)
Personality	Stories that centre around a particular person, because they can be presented from a 'human interest' angle, are beloved of newspapers, particularly if they involve a well-known person. Some say this news value has become distorted, and that news organisations over-rate personality stories, particularly those involving celebrities ('Kate Middleton Goes Shopping'). What do you think?
Expectedness (Predictability)	Does the event match the expectations of a news organisation and its audience? Or, has what was expected to happen (violence at a demonstration, horrific civilian casualties in a terrorist attack) actually happened? If a news story conforms to the preconceived ideas of those covering it, then it has expectedness as an important news value
Elite Nations Or People	Any story which covers an important, powerful nation (or organisation) has greater news values than a story which covers a less important nation. The same goes for people. Barack and Michelle Obama are newsworthy whatever they do.
Exclusivity	Also a major factor when setting the news agenda. If a newspaper or news programme is the first and only news organisation breaking a story, then they will rate that very highly. The UK Sunday papers are very fond of exclusives, and will often break a story of national or international importance that no one else has.
Size	does matter when it comes to news stories. The bigger impact a story has, the more people it affects, the more money/resources it involves, the higher its value. This is also known as threshold